ICP

The brilliance of Steve Jobs was to use the Apple name, which the public was favorably inclined towards, on a related product that would be far better than ANYTHING else out there and overwhelm the public with truly unique (not me-too) benefits.

So the iPod was born. No, he didn’t even invent the idea of listening to music this way. Sony did that 19 years ago with the Walkman. But what he did do was make it absolutely unique, packed with features and benefits that blew away the competition and thrilled the public.

It worked. To date, they’ve sold over 115 million iPods, generating $18.5 billion in sales. Their related iTunes is the world’s largest download music company, having sold 3 billion songs.

And the recent iPhone is breaking records, selling over one million phones in less than eight weeks. Bottom-line? What I call the iPod strategy is spectacularly successful.

ICP Solar Technologies Is Using The iPod Strategy NOW — And It’s WORKING!

The astounding strategy that made Apple, Inc., such a phenomenal success is already showing results at ICP Solar Technologies.

Like Apple, Inc., ICP Solar Technologies is NOT in the commodity business of simply making solar cells like almost everyone else does. These cells often sell for a fluctuating price that’s out of the control of the manufacturer—just like the price of a barrel of oil is out of the control of the oil company.

ICP Solar has wisely followed in the footsteps of Apple, Inc. and developed a line of mind-boggling, solar powered consumer and industrial products that use solar cells made by others.

Like Apple, they then charge a premium price because the consumer recognizes the absolute superb technology and overwhelming benefits that make their products the “Rolls Royce” of their category. THAT’S how you get rich in solar stocks—follow Apple’s example. These products are remarkable. A few examples...

Take your boat out and never worry about running out of power. Even when you’re miles away from a dock, ICP’s Sunsei Solar Charger makes sure your boat battery is charged with plenty of power.
Your car won’t start because of extreme weather or simply a low battery? Not any more. Now you can maintain your power by using the light of day. Simplyplace a small Sunsei Solar panel on the dashboard. Your car is then carefree.

Want to benefit from inexpensive power at home? ICP’s Sunsei Solar Plates fit flawlessly on your roof. They come in the color and finish of your choice, are inexpensive and 50% stronger than the competition.
Once you install a solar power system in your home, ICP’s revolutionary, industry-first Greenmeter will track it, show you how it’s doing, how much you’re saving and let you monitor all developments.
Out in the wilderness in your recreational vehicle. Put this ICP’s Coleman brand panel on your vehicle and you’ll be assured of having power where there’s no outlet to plug into!
Are you relying on a diesel or gas generator in your cabin? Throw it out and install in minutes the Sunsei Power Charger. It’s better, faster, cheaper.

What I see in this $3-a-share stock is the opportunity to ride along on one of the fastest growing markets on earth: the demand for solar power—and do it safely. If ICP’s only business was to make solar cells, I wouldn’t touch it. But it’s not. They’ll prosper by designing and marketing the solar products the public buys. That’s an important point.

The single biggest mistake 99% of all solar investors make is buy the stock of a company that makes just the solar cells. Everyone is doing this. The stock goes up and they think they’re smart. I would suggest a brief look at history for a more accurate answer.

Look at computer chips. Intel won that war, beating competitors without mercy. As a result, the price of solar cells dropped dramatically. ICP Solar Technologies actually BENEFITS from the declining cost of a cheaper solar cell when the big manufacturers fight it out among themselves.

That’s because it lowers the cost of putting solar cells in their line of products. That’s what I meant when I said this company is riding the unstoppable solar demand WITHOUT the risk of being just a solar cell manufacturer.

Here’s ANOTHER LAYER of Protection
That Lets Me Sleep At Night

They’re very shrewdly diversified. They’re not a one-product company. In fact, combined I’d estimate that they have 27 different products in three different high- growth categories.

First, the power generation division. Second, the consumer products division. And, third, the OEM division that sells ICP products that are combined with another product from another company. I’ll go into detail on each division, so you can see the enormous value they’re quietly building.

When I talk about ICP Solar Technologies going from $3 a share to $34.50, it’s based on their products and their industry. I know that you’ve endless heard the term solar, but do you know the facts about the growth that’s in store. It’s staggering.

The continued explosive growth and public acceptance of solar in general is terrific news for ICP Solar Technologies because it makes their customers much more re- ceptive to the idea of relying on products that have solar components.

The Wall Street Journal just reported that solar “has exploded in use around the country.” BusinessWeek magazine says, “Let the sun shine in.” Money Magazine say, “...Investors bask in solar power’s sun—business is booming...” And The National Geographic reports, “solar energy use has surged...” Even GOOGLE is now relying heavily on solar at their corporate headquarters.

Solar is today where personal computers were in 1972 and the computer chip was in 1968. In other words, NOW is the time to become part of this growth wave. The money to be made from this industry rivals these early investments.

The Rewards In the Solar Field Are So
Enormous, You Can’t Miss Out: A Tiny
Investment Could Make You Near-Rich

Investments have cycles. Timing is everything. For a spectacular gain, you want to get in just when the trend is starting to gain public acceptance like it is now Consider the driving forces behind it all...

Unlimited growth potential: Solar power has under 1% of the energy market. Already a market estimated to be $7 billion, the room for expansion is almost unbelievable. We’ve been addicted to oil for so long, we’ve ignored solar—until now.
Solar can serve markets that have no alternatives for power. Two BILLION people in the world have no access to electricity. For the vast majority of them, solar cells are their cheapest and quickest source of energy.

ICP, for example, has a wide range of solar powered products that can operate in remote areas where you can’t plug something in. Using the sun as a source of power makes their products useable to literally hundreds of millions of people around the world, making them potential customers.
A source of power that defies imagination it’s so immense. The earth receives more energy from the sun in an hour than the world uses in a whole year. And the source of this energy is FREE. It will never run out. Capturing it can solve our energy concerns.
The incentive to use solar power is huge: No one can blackmail America. In 1973 the U.S. imported 34% of its oil. Today, we important more than 53%. By 2010 this could leap to 75%. The government is offering huge financial incentives to use solar. In fact, California alone is offering $2.8 billion in financial incentives to switch to solar.

ICP Solar Is Ready to Meet This Tidal Wave
of Demand By Raising $5 Million From Rich Investors.
Here’s a Little-Known Rule I Always Follow...

It’s never failed me. If you want to figure out whether or not you should invest in a company, look at who already has. If you see sophisticated, wealthy investors quietly plac- ing millions of their own money in it, you should get in without wasting a second.

ICP Solar Technologies raised $5 million from some of the smartest investors you can find. They got in NOW because they realize the value management is quietly building. Chairman and Chief Executive Officer Sass Peress says the following.

“The successful completion of our $5 million financing represents a significant step in positioning the company for future growth. Substantial investments from premier insti- tutional investors and accredited individuals have given us introductions to both capital and strategic introductions that will significantly benefit the company...” This is very good news for all of us.

These Rich Investors Put In a Cool $5 Million
Because They Know These Two Facts: Success In
This Industry Hands You Hundreds of
Thousands of Dollars Or MORE

Smart investors do two things. First, they look for an industry that has a future that’s brighter than ever. Second, they carefully analyze WHICH COMPANY will profit from this unstoppable growth.

Finding the right company is absolutely crucial. This is precisely where the iPod strategy comes in. If ICP Solar simply made “me-too” solar cells like everyone else does, I’d walk away. But as you’ve been reading, they do much, much more than that.

Like Apple, Inc., they create incredible value in all their solar products. This lets them charge more and grow faster. Many of the public solar stocks have done well. I think that ICP Solar Technologies could outdistance them ALL. Wall Street richly rewards success in this field. The following shows the low and the subsequent high the stock hit.

Talk About Following In Apple’s Footsteps, Their Products
Are Blowing the Doors Off the Competition, Making Lifelong
Customers That Could Make Us Rich

I see an endless number of inexpensive stocks that have a highly promising future, able management and adequate funding. And I don’t touch them. Why? They’re one- product companies. I can’t tell you how many of these bite the dust.

That’s not the kind of investment I want. I like to earn way-above-average gains on my money, but I’m not going to gamble on the success of one product working. This is where ICP Solar Technologies shines...

They are widely diversified in three different markets. 1.) power generation. 2,) consumer products and 3.) selling to other manufacturers who use an ICP product in their own product. There’s one thing to keep in mind: the iPod strategy. It’s why this $3 stock is such a phenomenal opportunity.

You’ll notice that ALL their products—even in different divisions—have one thing in common: they’re value-added, unique goods that make someone’s life easier, better or cheaper. And they do this in a way that knocks the competition right off the bridge.

A large part of this is by using their patented thin film amorphous solar cell technology. Let me simplify it for all those who are not Ph.D scientists. Thin films are 50% cheaper than the industry-standard solar cells made of silicon, a hugely expensive material.

Thin film fits into products much better. They also work much more effectively than the traditional silicon solar cells by producing 25% more power in a wider range of lighting conditions.

I mention this because it’s part of their overall strategy of delivering outstanding value. Let’s take a look at each division. You’ll quickly see what I mean about the iPod strategy.

Division One: Power Generation:
The Biggest Segment of the Solar Market

This is ICP’s newest division. The promise here is so large, it almost defies imagination. Power generation is the biggest part of the solar market with a 90% market share.

The most exciting product in this division is their exclusive PATENTED solar roof tile technology. It’s theirs alone and it could turn the industry upside-down. It’s called the Sunsei amorphous Thin-Film Solar Tile and it’s designed for seamless integration onto a roof.

In fact, you’d never notice that it’s a solar roof. These remarkable Solar Tiles come with an easy interlocking system that makes them a breeze to install. And you also have a choice of colors and finishes.

Here’s why this is BIG news. The competition is left behind in the dust. Their solar panels often stick out over the roof edge, come most often in one color and are very noticeable. When you compare what ICP has to what they have, they win hands down. And the benefits don’t end there.

50% MORE ENERGY...A PATENTED
BLOCKBUSTER BENEFIT!

Thanks to new manufacturing techniques, ICP stated the following remarkable news. “Manufacturing enhancements to its solar cell plates have resulted in a 50% in- crease in power generation per plate.”

That’s a major leap forward. Imagine if you were buying solar roofing panels. Why wouldn’t you choose the one that delivers 50% more energy? ICP’s patented amorphous technology allows for high performance even under low light.

A study in June, 2006 by Humboldt University discovered that ICP’s panel were ranked #1 in delivering “ true power ratings” among ALL other amorphous off-grid panels tested by Humboldt. It gets better...

The Greenmeter I briefly mentioned earlier ties into this perfectly, making it the complete solution for the consumer. This incredible device came to ICP via a company they bought, Wes Power.

ICP Solar Is Making Strategic Acquisitions
That Fit In Perfectly With Their iPod Strategy:
They Bring Enormous Value to Customers
Who Pay a Premium Price

The Green Meter concept tells me that ICP is perfectly on target with their strategy of picking up niche acquisitions that flawlessly fit into the big iPod-Apple strategy of building overwhelming value for their customers.

ICP’s visionary Chairman, Sass Peress says, “We believe that the acquisition of Wes Power and its Greenmeter technology is strategically important for us.”

Here’s why he’s so on target. Used in houses, Wes Power’s Green Meter is an indus- try breakthrough. It measures the solar power generated in your system and monitors its effectiveness. Real-time, accurate solar data is transferred and stored on your computer.

Critical data on power, current and volt- age is tracked for up to 10 years and saved on your hard drive. You can even view it over the Internet. The Greenmeter even provides up-to- the-minute information on your greenhouse gas savings.

This is a HUGE selling point for customers. Now when they ask how effective their solar system is, they’ll have an answer in seconds. Products with benefits like this one is exactly the iPod-Apple strategy. That’s why I’m so enthusiastic about ICP at a mind-bending $3 a share.

Division Two: Consumer Products Sold Under the Sunsei Brand Through Sears, Wal-Mart, Costco, Sam’s Club, West Marine, Amazon and The Carrefour Group

Thanks to solar’s booming popularity, consumers are breaking down the doors to buy products that utilize solar. And ICP Solar is riding this one all the way to the bank with a line of extraordinary consumer products sold under the name Sunsei.

ICP states that their Sunsei products “stand apart from others by delivering a strong product identity that emphasizes technical excellence, product quality and design innovation.” There’s another major benefit that sends ICP to the head of the line at giant retailers such as Wal-Mart, Sears, Costco, Sam’s Club and The Carrefour Group, Europe’s biggest retailer.

ICP reports, “Our solar cells—at the heart of every Sunsei product, deliver 50% more power per square inch than competing solar technologies. Sunsei stands apart from other solar products...” Once again, you see the iPod strategy quietly at work in the $3 a share company. A better product at a premium price.

The iPod Strategy At Work —
Selling Under Great,
High-Profile Names...

ICP Solar has several key partnerships that can help rapidly expand consumer sales. I’m impressed with these partnerships because these blue-chip companies like Coleman and West Marine are very careful about who they deal with.

Founded in 1900, the Coleman Company is an international leader in the marketing of innovative outdoor products, including its legendary lanterns, as well as stoves, tents, sleeping bags, backpacks, coolers and grills.

ICP Solar is proud to have been selected to produce a line of Coleman Solar Chargers that are designed for outdoor enthusiasts to provide backup or primary power for vehicles such as cars, boats and RVs. These products are sold at Samsclub.com, a division of Wal-Mart.

Chosen By the World’s Largest Retailer
of Marine Products, West Marine...

ICP Solar and West Marine, the planet’s biggest marine retailer, expanded their relationship by increasing the number of Sunsei Brand solar charger products at West Marine stores.

West Marine had ICP’s products independently tested for power output, and they lived up to the promise. These solar chargers are incredible devices that are made of marine grade stainless steel components with anodized aluminum framing to make them rugged enough to stand up to any conditions.

Division Three: Original Equipment
Manufacturers: Selling to Others Who Then
Incorporate ICP’s Product Into Theirs

Already, ICP is working in partnership with companies like Winnebago and Volk- swagen on this project. They have announced the development of its new OEM solar charger, specifically designed to prevent dead batteries when the cars are being moved from the factory to the dealer’s lot.

It’s amazing what they do. These solar devices utilize the sun to keep the battery in your car charged when it’s left alone for long periods of time. From small cars to large recreational vehicles—even to boats—they’re easy to install, they operate in silence, require zero maintenance and deliver clean, renewable energy. Finally, you can be protected against natural battery discharge and electronic drain so you won’t have any more worries about an empty battery. ICP’s develops solar solutions for solar garden lights, mosquito traps, remote security systems, attic vents, parking meters and more.

This iPod Strategy Could Easily Make This $3
Stock Hit $34.50. It Defeated the Mighty $51 Billion
Dollar Microsoft When They Came Out With ZUNE

You may have heard of ZUNE. It was Microsoft’s answer to the iPod. Knowing full well that the iPod was the beginning of launching a range of equally successful related products, Microsoft came out with ZUNE, a portable, nicely-design unit somewhat similar to the iPod.

Backed by all the marketing muscle in the world, ZUNE would soon trounce the iPod. How could it not with a backer like Microsoft, a company with $51 billion in sales and $14 billion in net profits?

What happened? It was a DISASTER. The Seattle Post newspaper reports that Apple has a 70% market share and Zune dribbles in at a 10% market share. This isn’t surprising to me—it’s marketing 101.

Once you have achieved such a high level of public acceptance by giving your cus- tomers more than what they expected, this loyalty is almost IMPOSSIBLE to crack. Even Microsoft couldn’t do it. And it’s not surprising. Why should someone switch to ZUNE when the iPod answers all their needs?

This company is expanding with speed and with intelligence. Earlier, I told you about their purchase of Wes Power and its Greenmeter technology that makes owning a solar system in your home remarkably easy. Here’s another acquisition they’re working on that can also add great value.

Another Shrewd Acquisition That Can Turn
This $3 Stock Into a $34.50 One...

Earlier this year, ICP Solar signed a letter of intent with Discovery Power, located in Southern California. They’re presently working to finalize this transaction because it a big step forward in terms of building a major customer base that will buy their many products.

With over 60 years of combined solar electric experience, Discovery Power is one of the leading and most experienced distributors of solar products in the entire state of California.

Being in California is a huge advantage. That’s because Governor Arnold Schwarzenegger, as I mentioned earlier, is making the state one of the world’s largest producers of solar power by offering $2.8 billion in incentives for users of solar.

And Discovery Power is in the middle of it all. Their experts come in analyze your needs, calculate your savings, recommend specific products, install them, and then show you how to work them.

This one-stop shopping is extremely appealing to customers, because most have heard of solar, but they’re not sure where to start or which system is best for them.

In a rapidly-growing market, Southern California, they’re buying a company that’s been trusted for decades to install solar systems. Now all ICP has to do is “plug” their products into this formidable distribution network and you have an even bigger business.

ICP’s Top Management Has Over 55 Years of Experience in the Solar Industry. Smart Thinking and Business Growth Is What Helps Make the Stock Go Up

As the Chairman and Chief Executive Officer of ICP Solar Technologies, Sass Peress has been the driving force behind the company since its inception in 1988. Prior to founding ICP Solar, Sass was the Vice President of Sales for a market-leading automotive accessory distributor.

In 1985, he founded and headed an automotive aftermarket manufacturing com- pany that went on to capture more than 70% of market share within two years. He then founded ICP Solar in 1988 and, as President and CEO, has reshaped the company into its current market-leading state within the solar energy industry.

Sass was recently a finalist in the prestigious Ernst & Young Canadian Entrepre- neur of the Year competition and is an active member of the Canadian Solar Energy Society and the American Solar Energy Society.

With his scientific background and manufacturing experience, he has co-authored much of ICP Solar’s intellectual property. He graduated with honors from Concordia University’s MBA International Business Program in Montreal, Canada.

Recent promotions and new hires make ICP an even stronger company. These include adding Tom Clark, a former 20-year manager at West Marine and an expert in the automotive aftermarket.

Then there’s Gary Jones, a professional with over 25 years experience with an emphasis in outdoor, marine and backyard products. Gary spent several years with The Coleman Company, a key partner today.

There’s No Big Secret to Making An Extraordinary Amount
of Money In a Low-Priced Stock Like ICP Solar Technologies. Still, Most People Will Miss Out!

It seems like people on Wall Street love to make the process of making large amounts of money more complicated than it is.

What I do is simply find clearly undervalued stocks with superb products, adequate financing and aggressive management with a strategy that makes them stand out from the competition in a true growth industry.

Standing out is crucial. That’s why I’ve called what ICP is doing the iPod strategy. Getting noticed and being first in line is Apple’s heart and soul. It’s working at ICP and at $3 a share, I can hardly believe the opportunity you and I have.

For all the reasons I’ve outlined, I’m convinced that ICP can rise to $34.50 a share, turning $5,000 into $54,761—$10,000 into $109,523—and $25,000 into $273,809.

Timing is the key. I believe that once ICP Solar starts attracting attention, this stock will start moving. Look at the high profile of its many partners like Wal-Mart, West Marine and Sam’s.

ICP won’t stay a secret for long, especially since they’re now armed with $5 million in capital to quickly expand. I’d recommend that you call your discount broker now and pick up some shares for your portfolio. I’m certain that if you let it pass by, you’ll be kicking yourself for years to come.

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P.S. When Apple, Inc. came out with the iPod, its stock soon started to climb, going from $18 to $165, up over 816% because Wall Street knew that they were onto a good thing. I believe that once ICP Solar is discovered, its stock can go from $3 to $34.50 in six months. Above all, don’t delay.

IMPORTANT NOTICE AND DISCLAIMER: This featured company sponsored advertising issue of Market Movers does not purport to provide an analysis of any com- pany’s financial position, operations or prospects and this is not to be construed as a recommendation by Market Movers or an offer or solicitation to buy or sell any security. ICP Solar Technologies, hereon ICP, the company featured in this issue, appears as paid advertising, paid by Ou Mojave to provide public awareness for ICP. Ou Mojave has approved and signed off as “approved for public dissemination” all statements made herein regarding ICP’s history, assets, technologies, current as well as prospective business operations and industry information. Market Movers and Capital Financial Media (CFM) have used outside research and writers using public information to create the advertisement coming from Market Movers about ICP. Although the information contained in this advertisement is believed to be reliable, Market Movers and CFM makes no warranties as to the accuracy of any of the content herein and accepts no liability for how readers may choose to utilize the content. Readers should perform their own due-diligence, including consulting with a licensed, qualified investment professional or analyst. Further, readers are strongly urged to independently verify all statements made in this advertisement and perform extensive due diligence on this or any other advertised company. Market Movers is not offering securities for sale. An offer to buy or sell can be made only with accompanying disclosure documents and only in the states and provinces for which they are approved. Many states have established rules requiring the approval of a security by a state security administrator. Check with http://www.nasaa.org or call your state security administrator to determine whether a particular security is licensed for sale in your state. Many companies have in- formation filed with state securities regulators and many will supply investors with additional information on request. CFM has received and managed a total production budget of $180,000 for this online advertising effort and will retain any amounts over and above the cost of production, copywriting services, mailing and other distribution expenses, as a fee for its services. Market Movers is paid $10,000 as an editorial fee from CFM and also expects to receive new subscriber rev- enue as a result of this advertising effort. *More information can be received from ICP’s investor relations firm. Further, specific financial information, filings and disclo- sures as well as general investor information about publicly traded companies like ICP, advice to investors and other investor resources are available at the Securities and Exchange Commission website www.sec.gov and www.nasd.com. Any investment should be made only after consulting with a qualified investment advisor and after reviewing the publicly available financial statements of and other information about the company and verifying that the investment is appropriate and suitable. In- vesting in securities is highly speculative and carries a great deal of risk especially as to new companies with limited operations and no history of earnings. The informa- tion contained herein contains forward-looking information within the meaning of section 27a of the Securities Act of 1993, as amended, and section 21e of the Securities Exchange Act of 1934, as amended, including statements regarding expected growth of the featured company. In accordance with the safe harbor provisions of the Private Securities Litigation Reform Act, ICP notes that statements contained herein that look forward in time, which include everything other than historical infor- mation, involve risks and uncertainties that may affect the Company’s actual results of operations. Factors that could cause actual results to differ include the size and growth of the market, the Company’s ability to fund its capital requirements in the near term and in the long term; pricing pressures, technology issues etc.